Building Bridges: Uniting New Zealand and China Through Tourism

New Zealand’s Tourism Minister, Peeni Henare, recently met with China’s Minister of Culture and Tourism, Hu Heping, to reaffirm their tourism cooperation arrangement from 2019. This meeting was part of a delegation led by Prime Minister Chris Hipkins, which included Māori representation. The arrangement between the Ministry of Business, Innovation and Employment and the Ministry of Culture and Tourism of China emphasises knowledge-sharing and cultural exchange. While regular dialogue was disrupted by COVID-19, the two countries are committed to continuing their strong tourism relationship and sharing priorities for sustainable tourism.

China is an important tourism market for New Zealand, with a shared interest in protecting the natural environment and connecting culture with tourism. The delegation also showcased Māori culture, including performances by Te Matatini winners, Te Whānau ā Apanui. Both countries look forward to further opportunities for cultural, economic, and people-to-people connections.

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